Branding / Logo Design / Brand Guidelines / Infographics
Create brand identity, including guidelines manual, infographics for this new Government incentive.
In 2015, Loman Cusack Design won the tender to create a new brand for The Dept of Finance to introduced a new incentive called ‘The Living City.’ The aim of the initiative is to bring life back into the heart of the relevant cities by offering tax relief for qualifying expenditure incurred on the refurbishment or conversion of certain buildings where conditions are met.
Revitalising cities was a key element of the brief encouraging modal shifts from dorment buildings to residential use. All collateral developed utilise the same drawing style, as addressing the whole user journey is critical, the new branding has been applied across a variety of media, from website to display and advertising.
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Loman Cusack Design Ltd